Do’s and don’t of cold emails

Do’s and don’t of cold emails:

• DO use 3 words or less in the subject line
• DO NOT write (Company name <> Company name) in the subject

• DO use personalization AND relevance in your 1st line of the email
• DO NOT use fluff in the 1st line of your email

• DO explain common challenges this person may have
• DO NOT explain what your product is or does

• DO tell a story about how your solution solves said challenge
• DO NOT brag about your customers or recent funding

• DO use an interest-based CTA
• DO NOT ask for “30 minutes”

• DO use 100 words or less to
• DO NOT write a novel

Anything I missed?