What is CPA Marketing ?
CPA: Cost for action/Cost per acquisition.
In CPA, you get paid for completing an action that could be as simple as getting a user to fill up a form or take any other desired action. Whereas in affiliate marketing, you get paid when somebody make a purchase. CPA is considered to be easier than affiliate marketing for a simple reason; here you get paid for sending a lead. Once the traffic you send converts into a lead, after that it’s the job of the particular network to convert into the sales. Anyhow, you would be paid for the lead.
Another reason for CPA marketing to be more popular is; people need to take actions that do not require their credit card info for you to make money.
Here are some more differences between CPA & Affiliate marketing is:
You get paid fast in CPA Network.
You are of your own in the affiliate network, whereas in CPA network you are assigned an affiliate manager who guides you for best offer & shares ways to help you make more money.
Once you are part of an affiliate network like ShareASale, Clickbank or any other in the majority of the cases you can quickly get the affiliate links to promote. Whereas in CPA, it takes time to become a part of network & you need to get approval for CPA offer that you wish to promote.
Should you use CPA or Affiliate marketing?
One benefit of CPA is it converts well & you can drive traffic from various sources. At the same time, the downside of CPA in comparison to Affiliate Marketing is; it pays less.
So thumb of the rule is, don’t limit yourself to one form of making money online. For a beginner, it’s good to start with CPA as you might not have a blog or a consistent source of traffic. With CPA, you can see immediate results as you would start seeing few cents in your account with simple steps such as email submit.
Note: Affiliate marketing is also termed as Cost per sale model.
FAQ about CPA:
How much money one can earn with CPA?
There are people who are making millions with CPA marketing. In terms of single conversion, it could be as low as $0.10 to $10. In some cases when the user has to enter credit card details for the trial of the product, you can get paid up to $50.
How about traffic generation methods?
In CPA, you need to check the promotion details before starting the promotion. Many CPA offers are limited to certain geographical location & you can use only selected source to drive traffic. Below you can see the screenshot of one offer where allowed country if France only & notice the allowed & disallowed traffic generation method. This screenshot is again taken from